FMC TV is committed to providing ongoing research for all their advertising networks. With digital in New Zealand still in its infancy we feel it's important to provide accountability to both retailers and advertisers.
The in-store sales results at Shell are also a good indicator of the networks impact. During the Shell October 2007 trial all nine POS brands displayed on the screens showed an increase ranging from 9% to 137%. More recently we achieved a 120% lift in sales for an Iced Coffee promotion we ran during September 2008.
Below are our latest research survey findings from Shell, conducted during November 2008, which highlight just how effective the network is. In addition we have included a few overseas case studies. Please contact us if you are interested in a particular category as we have an extensive library of overseas research we can provide you with.
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Summary Shell Research Report
Big W Research Case Study
Neilsen Study Shows 20% Sales Uplift at GameStop TV
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